One of the largest international Sensory Science events, the 13th Pangborn brought together industry and academic leaders and subject matter experts to present their insights and perspectives on how sensory science will evolve and how innovative research and scientific learning will impact this journey. The event had over 1100 delegates.
Edinburgh,Scotland, one of the most fascinating cities in Europe, was the right place for the 2019 Pangborn organizing committees to provide at the opening of the event the connections:sensory, emotional and cultural through the sounds of bagpipes that moved from the entrance to the auditorium and accompanied the formation of the organizers into the stage. The sounds, the vibrations, the images stirred our imagination, filled us with emotion, prepared our soul, our spirit and our senses where they should be, elevated and tuned to this special event.
From the very begining a broad and deep reflection has triggered our minds when one of the hosts presented the best and oldest universities in the UK:Oxford 1096 and Cambridge 1209 and some in Scotland:St. Andrews 1412, Glasgow 1451, Aberdeen 1494, Edinburgh 1583. The reflection goes through how much knowledge, through the value attributed to the researches has been developed, systematized, disseminated along the centuries of existence of these universities. And how much these components have been gradually over the centuries impregnated in culture in the values of this civilization. This was another ingredient that fit and molded very well in the formula for the sensory science symposium.
The Symposium provided us with a multidisciplinary perspective of what currently touches the sensory sciences. The need to be aware of developments in the areas of neuroscience, virtual reality, artificial intelligence, big data, social media and the possible intersections , complements between these various areas of knowledge in order to evolve in the delivery of services of sensory and consumer science.
Although from time to time mankind will seek to re-issue past experiences in order to develop solutions for the present, it is common at certain times for certain disciplines, certain methodologies, certain processes to become more prominent, while others for some time decrease their glamor and their applications. Thus the symposium also sought to research and substantiate which methodologies have been used the most over the past years, having as reference previous editions of Pangborn. Next a short summary:
Experts in sensory sciences have reasonable consensus that possible deliverables from the sensory sciences add value to the business. This consensus, however, does not exist among most business leaders, those leaders who decide to allocate resources to achieve business objectives. There is still a significant layer of business leaders who are unaware of the potential and applications of sensory science. Merging business and sensory scienceis a significant challenge which in this Pangborn 2019 has been loudly spoken. The challenge has been launched!
Gratitude is part of the most elevated human sentiments. It was touching to witness how in this edition of Pangborn, the recognition of recent and special contributors to the development of sensory sciences, were highlighted.
In the category of researchers of the future, the names remembered were:
In the category of established researchers the names remembered were:
By being invited to perform, Hal MacFie reciprocated the acknowledgment with gratitude by acknowledging other major contributors within his presentation, “Unfinished Business and a Couple of Tips” which recalled the achievements of his work.
Allow me also to share the names recognized by Hal MacFie:
At the end of the event there was a special tribute to, a professional whose contributions are recognized in various dimensions of sensory science applications;
NASA, National Aeronautics and Space Administration delivered a presentation that is in the cutting edge dimension of sensory developments: feeding astronauts on space missions.
The title of the presentation already sets the tone:
Thinking about space missions is not part of a normal citizen everyday life, so, during the NASA presentation, aspects that sounded obvious when we “dive into this universe” go unnoticed in our day to day routine. Just as an illustration, next are some intriguing topics related to the challenges facing the teams involved into food preparation for the astronauts:
NASA urges us to think about how much room there is to develop within the support spectrum of the sensory sciences, not only in the food dimension, but in all others that touch human beings and how far developments may be here on our planet Earth where we insist on wasting resources, may be because our “cabin” is a little bigger than a spaceship and so we have the false impression of abundance.
Research is what we are all involved in, I say we, possibly because everyone who is reading these reflections is involved in research. It is reasonable to think that countries that have valued study and its universities for centuries are at a more advanced stage in recognizing the value of research. This leaves some open questions for reflection:
There are many deliberations that are intimate, there are many potentialities in Brazil, there are many resources in Brazil, but there is also a lot of waste, a lot of misallocation of resources, little collaboration, little sense for driving collective goals.
Serenity, Collaboration, Gratitude, Positivity, is what I have read about the main elements in the unlikely rescue of the boys trapped in the Thai cave.
Brazil with over 200 million inhabitants, economy, business, universities, politics, culture, environment in a time of difficulty, what are the opportunities to do the unlikely, the unthinkable?