QUALITATIVE ANALYSIS

“Expanding Experiences”

 

  • Focus groups experienced in using products in the same environment
  • Mirrored Room and Sensory Booths in the same location
  • Diversified physical structure (meeting room, Internet, TV, kitchen, etc)
  • Video recording and online data submission to anywhere in the world
  • Simultaneous translation in several foreign languages
  • Experienced moderator groups to support and apply different qualitative techniques
    → Quick product assessment

Our approach in this method is obtaining qualitative information from a small consumer group with excellent levels of accuracy and high use of the product.
After a period of home use we can provide qualitative information to marketing and development teams.

→ Observing consumer’s experience with the product – in loco
→ In-depth interviews
→ Concept production

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